Whatever your business, however large or small, think of your website as the window into your world, where potential customers pass by, take a look, and quickly decide whether they want to venture inside or go down the road to the shop with the nicer window that appeals to them more.
This theory applies to all types of business, from chiropractors to corporations, dog-sitters to department stores, and it’s important that your website portrays an image of professionalism, quality and trust in whatever you do.
The main hurdle is getting the person through the 'front door', once they are inside you have more chance of gaining the potential customer that you need.
Therefore, focus your home page on what you are offering, 'invite’ your customers in with an attractive design and then make it easy for them to find what they are looking for and purchase goods or services before they change their mind and leave.
So, how does your website fare?
- Does it lack any kind of design?
- Does it portray an unprofessional image?
- Are your competitors gaining the edge with a far better website?
- Do your visitors have trouble finding their way around?
- Is it hard to see what you do from the front page?
- Is your front page a mass of text that is hard to digest?
If you answered yes to one or more of these questions, it’s time for you to take a look at your website and decide whether money should be spent on improvements to help you increase your customer potential.
And this is where a good web designer comes in. We recommend getting a few quotes, asking lots of questions and eventually picking someone who you feel you can work with and who understands what you need. Depending on your budget and your business, the cost of a new website could be covered by gaining just one customer so think it over carefully and bite the bullet if you can.
You wouldn’t deal with someone with a dodgy looking website now would you?
Cindy runs Prickly Pear Design; a Gosport based web & graphic design company that offers affordable options for all. Please visit the Prickly Pear Design website for details. All enquiries are welcome however large or small.
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